Market Size

Small business
Small firms with fewer than 500 employees represent 99.9 % of the 24.7 million businesses in the US (2004 numbers from Office of Advocacy estimates)

52% of these small business are home based (US dept of commerce)

Another way of looking at the potential for this market is by looking at the number of new businesses that are created each year.
Based on US dept of commerce statistics for 2003 – 2007. The number has steadily but slowly increased year on year from approximately 612,000 in 2003 to 637,000 in 2007.


Families
The market for a family archive site is of course much bigger and potentially viral to a tremendous degree:

Average house hold size is 2.61, with a population of about 300,000,000 that’s about 114,942,528.7 house holds in the US.

If we limit our estimated audience to those with sufficient disposable income to have an interest in a family archiving – (those with above mean income – mean being $65,527 (according to us census data 2006)
That is approximately 45 percent of the total population of households.

Or looked at another way there are 74,564,066 families in the US (2006 census data) and approximately 35% of them have a family income above their mean income which is $76,130 – Making a total of: 26,097,423.

In December 2006, 71.3% of those asked said they had a computer at home, 60,7% with an Internet connection. So if 60% of our 26 million households have both a computer at home and an internet connection, then perhaps the total market size is approximately: 15,600,000