Small business
Small firms with fewer than 500 employees represent 99.9 % of the 24.7 million businesses in the US (2004 numbers from Office of Advocacy estimates)
52% of these small business are home based (US dept of commerce)
Another way of looking at the potential for this market is by looking at the number of new businesses that are created each year.
Based on US dept of commerce statistics for 2003 – 2007. The number has steadily but slowly increased year on year from approximately 612,000 in 2003 to 637,000 in 2007.
Families
The market for a family archive site is of course much bigger and potentially viral to a tremendous degree:
Average house hold size is 2.61, with a population of about 300,000,000 that’s about 114,942,528.7 house holds in the US.
If we limit our estimated audience to those with sufficient disposable income to have an interest in a family archiving – (those with above mean income – mean being $65,527 (according to us census data 2006)
That is approximately 45 percent of the total population of households.
Or looked at another way there are 74,564,066 families in the US (2006 census data) and approximately 35% of them have a family income above their mean income which is $76,130 – Making a total of: 26,097,423.
In December 2006, 71.3% of those asked said they had a computer at home, 60,7% with an Internet connection. So if 60% of our 26 million households have both a computer at home and an internet connection, then perhaps the total market size is approximately: 15,600,000
Friday, December 5, 2008
What is Shroggle?
What is Shroggle? – ‘Push Button Simple Web Site Creator’
Shroggle is a web based application that allows a non technical user to create a web site in an easy to use web interface.
It also allows the site owner to create sites for others.
They could do so in the context of a, creating & building their own business with the Shroggle tools.
Creating sites that can be linked together around a central site, gives the site owner the option to use the tool to then create a directory or portal, which can be marketed as a subscription based service.
And it allows shroggle to leverage the enthusiasm and expertise of many other business owners, to create a large user base – producing a stable annuity for their company and for Shroggle too.
Shroggle is a web based application that allows a non technical user to create a web site in an easy to use web interface.
It also allows the site owner to create sites for others.
They could do so in the context of a, creating & building their own business with the Shroggle tools.
Creating sites that can be linked together around a central site, gives the site owner the option to use the tool to then create a directory or portal, which can be marketed as a subscription based service.
And it allows shroggle to leverage the enthusiasm and expertise of many other business owners, to create a large user base – producing a stable annuity for their company and for Shroggle too.
Thursday, December 4, 2008
Business model for entrepreneurs.
Entrepreneurs
As the world economy slides into a recession of significant proportions – an opportunity arises: Thousands of strongly motivated, intelligent and entrepreneurial individuals, worried about their financial security are starting to look for either an additional stream of income or a completely new start.
Generally speaking these people:
Do not have the capital to create a product from scratch,
They have a sense of urgency and do not have the time to build a piece of technology
They may not have sufficient technical skill sets to build an internet business on their own.
The idea of an internet service is appealing to them – both because of the ongoing prestige of being a technology entrepreneur, and because of the low per unit costs of the service / product.
The idea of an annuity business is attractive to just about anyone
The potential for creating a viral business, or b2b business holds some hope of being either somewhat recession proof, or being a success on a monumental scale.
As the world economy slides into a recession of significant proportions – an opportunity arises: Thousands of strongly motivated, intelligent and entrepreneurial individuals, worried about their financial security are starting to look for either an additional stream of income or a completely new start.
Generally speaking these people:
Do not have the capital to create a product from scratch,
They have a sense of urgency and do not have the time to build a piece of technology
They may not have sufficient technical skill sets to build an internet business on their own.
The idea of an internet service is appealing to them – both because of the ongoing prestige of being a technology entrepreneur, and because of the low per unit costs of the service / product.
The idea of an annuity business is attractive to just about anyone
The potential for creating a viral business, or b2b business holds some hope of being either somewhat recession proof, or being a success on a monumental scale.
Keys to Shroggle's Success
A unique feature set: Allows our users to create networks of sites, as well as stand alone web sites.
Ease of use: Intuitive interfaces, with clear instructions, and lots of contextual help - targeted at various levels of user expertise: help for dummies through to Help for power users.
It saves the customer money
It makes the customer money
Its viral: People who have a web based business advertise there site, and in doing so they advertise shroggle.com
Its viral: Many of our 'give a way business models' for network sites are highly viral: dating sites, family archive sites, job boards etc.
Ease of use: Intuitive interfaces, with clear instructions, and lots of contextual help - targeted at various levels of user expertise: help for dummies through to Help for power users.
It saves the customer money
It makes the customer money
Its viral: People who have a web based business advertise there site, and in doing so they advertise shroggle.com
Its viral: Many of our 'give a way business models' for network sites are highly viral: dating sites, family archive sites, job boards etc.
Wednesday, December 3, 2008
Competition
http://www.web.com - no online setup, minimal online management.
http://site2you.eturnkeys.com/ - no online setup, minimal online management.
http://www.homestead.com/ - online setup limited to template, text and images
http://www.edirecthost.com/ - - online setup limited to shopping cart, text and images.
http://www.weebly.com/ - online setup includes text, images, audio, gallery, scripts, html, blogs and contact forms.
http://www.tiptopwebsite.com/ - online setup includes: text, images, calendar, e-commerce store, images, blogs, forum, custom forms, password protection, music & video, pdfs, slide show.
http://www.zappyhost.com/ - online setup includes: text, images, forums blog, html / css editing, rss and scrip inserts, flash inserts, video, shared content, password protected pages, customizable templates, custom forms.
http://www.sitecube.com - online setup includes: shopping cart, videos, flash insert, text, images, image galleries, contact forms, tell a friend, web site stats
http://www.webs.com/ - text, images, video, calendar, gallery, blog, forum, insert scripts, password protection, web site stats
http://shroggle.com - online setup includes: text, images, video, blogs, forums, blog summaries, content sharing, customizable forms, customizable registration, contact us, script insert, html and css editing, galleries, audio, pdf, search, form data display, password protection, web site stats, link lists, tell a friend and more.
http://site2you.eturnkeys.com/ - no online setup, minimal online management.
http://www.homestead.com/ - online setup limited to template, text and images
http://www.edirecthost.com/ - - online setup limited to shopping cart, text and images.
http://www.weebly.com/ - online setup includes text, images, audio, gallery, scripts, html, blogs and contact forms.
http://www.tiptopwebsite.com/ - online setup includes: text, images, calendar, e-commerce store, images, blogs, forum, custom forms, password protection, music & video, pdfs, slide show.
http://www.zappyhost.com/ - online setup includes: text, images, forums blog, html / css editing, rss and scrip inserts, flash inserts, video, shared content, password protected pages, customizable templates, custom forms.
http://www.sitecube.com - online setup includes: shopping cart, videos, flash insert, text, images, image galleries, contact forms, tell a friend, web site stats
http://www.webs.com/ - text, images, video, calendar, gallery, blog, forum, insert scripts, password protection, web site stats
http://shroggle.com - online setup includes: text, images, video, blogs, forums, blog summaries, content sharing, customizable forms, customizable registration, contact us, script insert, html and css editing, galleries, audio, pdf, search, form data display, password protection, web site stats, link lists, tell a friend and more.
Monday, December 1, 2008
Shroggle Objective
To build a user base by leveraging the enthusiasm, ideas and contacts of experienced entrepreneurs:
We propose to give away 10viable viral business models to 10 experienced entrepreneurs looking to use Shroggle to create a their own successful online directory business. Focusing on the following fields: Art and Film Festivals, Professional directories, Trade Shows, Match making, Job boards, Geniology, Property Management and more
Large telecom companies looking for ways to encourage their customers to use more bandwidth and storage services.
We propose to give away 10viable viral business models to 10 experienced entrepreneurs looking to use Shroggle to create a their own successful online directory business. Focusing on the following fields: Art and Film Festivals, Professional directories, Trade Shows, Match making, Job boards, Geniology, Property Management and more
Large telecom companies looking for ways to encourage their customers to use more bandwidth and storage services.
Shroggle Mission
3 Missions
To make it easy for small business owners to update their web sites. To be dynamic and responsive to market shifts, competitive developments and statistical analysis. To be as responsive as their large corporate competitors.
Making it possible for people to follow their dreams of being an internet entrepreneur - allowing them to quickly start a web business with limited technical skills and no capital investment.
To make it easier for people to archive family data, share it with loved ones who live far away, record the lives and lessons of the older generations, and share all of those great stories.
To make it easy for small business owners to update their web sites. To be dynamic and responsive to market shifts, competitive developments and statistical analysis. To be as responsive as their large corporate competitors.
Making it possible for people to follow their dreams of being an internet entrepreneur - allowing them to quickly start a web business with limited technical skills and no capital investment.
To make it easier for people to archive family data, share it with loved ones who live far away, record the lives and lessons of the older generations, and share all of those great stories.
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