The Shroggle Demo Script

Something wonderful has happened in the World of Web Development
Imagine if you could create a professional web site without the services of a programmer
Any type of web site! Complex corporate websites for retail or business audiences. Far beyond the capabilities of any other web application available.
Welcome to Shroggle!
Shroggle is an easy and inexpensive way to create and maintain professional web sites.

Whether your business is small or large, simple or complex, Shroggle makes website creation easy.

Shroggle allows you or your web developer to produce a content rich, functionally deep website. We have made Shroggle with two intentions: First, to make website creation easy and quick, second to produce sites with professional style and functionality.

Shroggle is great for the home user, but it’s made for the professional user too

In just a few minutes you can create a site that has multiple pages. Pages which include blogs, forums, menus, images, video and more. Whether you create a password protected corporate intranet, or a public site for a small business. Shroggle is easy to use and produces impressive results. One of the many benefits of Shroggle is its adaptability. As the needs of your site change over time, your website modifications and additions will be both easy and cost effective (that’s to say they will be free).

What's more it’s truly 'push button simple'. Shroggle's drag and drop interface makes it simple to move content around a page.

Adding a new page is as easy as 'pushing a button': Click 'Add page' and then type in the name and a brief description of the page.

Add a content module, for instance a blog or image - at the 'push of a button': Click 'insert content module' and pick from the list of options that appears. Shazam! You have changed your page.
Click “Page Preview” to see what you have just added. It really is that easy.

To edit and maintain content - select the item you wish to edit, edit the content and save your changes. You can preview what you have created by pressing the page preview button.

You can create and customize forms. This is a wonderful tool for gathering information for personal and professional sites. When creating forms, you can use our standard fields or, and we suggest that you do, customize each field to suit your needs. These forms are used to collect information from public or invited site visitors. Depending on your needs customizable forms are public or internal. The forms can be used to gather and sort information. The forms allow the collection of information for record keeping, marketing and whatever other uses you may have.

You can use the data entered into such forms, (we call them form records), to dynamically generate pages for a catalog or directory.

There are many ways to use Shroggle, but rest assured, our user friendly interface and plain language help files - will keep Shroggle fun and simple to use.

Shroggle charges no setup fee. If you choose to create your site we charge you a low monthly per site fee, equivalent to the cost of hosting alone.

We offer additional services as well. Our web developers can design and create your site for a reasonable fee, and our content managers can be contracted to maintain your content on an ongoing basis.

Thank you for your time. We hope you enjoy using Shroggle,

Elements of a web site menu

Menus may have categories (pages with sub pages). Our options need to accommodate multiple sub sets of pages.

Logically one should accommodate for up to three levels in our menu style options, four maximum - more starts to look bad.

We encourage users to create a second menu elsewhere on the sub pages themselves to provide access to the deeper pages.

There are several horizontal styles for doing this:

1. Top level menu options are displayed in a row horizontally on one line, second level menu options are displayed in a row horizontally below the first row (and so on). The background color of the second row (selected sub menu) might be the same color as the background of the 'selected' top level menu item - this clarifies their relationship.



2. Top level menu options are displayed in a row horizontally on one line, second level menu options are displayed in a vertical list - (javascript drop down box) below the selected option. Third level menu options are displayed in line within that list, but are inset slightly.. generally with some kind of image or '>' character.



3. There is also a variation of #2 above in which second and third sub menus each appear in separate vertical lists, each one to the right of the parent sub menu... I don't particularly like this and would prefer people avoided it.



4. Top level menu options are displayed in a row horizontally on one line, second level menu options are displayed in a vertical list directly beneath the selected item, but not in a javascript drop down box. Instead they are within the same media block.

Similarly there are three types of vertical menu style i would like to offer:

1. Top level menu options are displayed in a vertical list, in one column. second level menu options are displayed in the same column but are inset slightly... generally with some kind of image or '>' character. Third and fourth level menu options are inset slightly more, but are still in the same column.



2. Top level menu options are displayed in a vertical list, in one column. second level menu options are displayed in a second column to the right of the first.
   Third and Fourth level menu options are displayed within this second column but are inset slightly... generally with some kind of image or '>' character.



3. There is also a variation of $2 above in which third and fourth level sub menus each appear in separate columnar lists, each one to the right of the parent sub menu... I don't particularly like this and would prefer to avoid it.

Menus often have a descriptive line below the menu option / page name eg.

Contact Us

Need Help


or

Shopping

View our Products





Height or width of menus and their background areas

This will vary based on the number of sub categories / sub pages
but generally speaking there are three couple of options:

1. Menus can either be approximately the same height / width as the menu text itself.. plus some margin and padding



2. They can be as tall / wide as the media block that contains them. (assuming that there is no other visual item above or below the menu in the media block).
   
   
   Default color treatment in this case: Choosing to make the hover color on menu items 'blue' for example will make a larger area go blue when a site visitor hovers over a menu item.
   
   
   Note however that if the menu has sub categories (and is using horizontal menu style 1 above) , then the height / width of the menu may have to be split between the first level menu options and second / third level menu options, with their own background colors.



3. . Horizontally displayed Menu options can be dispersed accross the row on the page according to the width of the page names, or they can be on fixed width backgrounds.


Menu options can be aligned



1. left
   
2. right
   
3. distributed evenly accorss the available space. (applies to horizonotal menus only)
   


Menus often have some type of divider between the options>/b>
eg a line or a small image like an arrow or similar.

Menu options sometimes appear as simplified buttons
ie not on a rectangular background but instead on an oval background.

Menus often indicate which options have sub options
by placing some sort of image or arrow infront of or behind that menu option.

Menus often highlight the selected option by:




1. Changing either the 'divider' image or character
   
   
2. Changing the image or character associated with sub options
   
   
3. Adding a new image or character before, after, above or below the selected option.
   
   
4. changing the background color of the selected option / button color.
   


Sub menu drop down boxes often have a border and lines between the options (cell borders).

FAQs

What kind of sites can i make with Shroggle?
How do i get started?
Can I move an existing site to Shroggle?
Can I import a database into Shroggle?
What can't shroggle do?
Can I create a Shroggle site and host it elsewhere?
Can I use content like a blog or forum on more than one of my Shroggle sites?
Can I use Shroggle as a private media library or offsite backup?
How do I create an e-commerce site with Shroggle?
How do I create an e-commerce site with Shroggle?
Can I download / backup my content or data to my own computer?
Where are Shroggle's servers hosted?
Do I need to know any html?
Do i have to know how to program?
Can I use my own domain?
What sort of support does Shroggle offer? (SLA).
Once i have created my site, how do i make it public?
Does Shroggle help me to get Internet traffic?
Can i invite someone else to help me manage my Shroggle site?
I have a site that I built in Dream weaver / iWeb, what would Shroggle do better?

What is the advantage of using Shroggle rather than a Web Developer?

What kind of sites can i make with Shroggle?

• You can create an online product gallery or portfolio site
  
• A searchable directory of people, places, products, publications, companies, events, etc
  
• You can create an online school
  
• A corporate or family archive of documents and media
  
• You can create an online competition
  
• You can use Shroggle to create an online exhibit or gallery
  
• Use it to create an online resume
  
• A collaborative work space for a team or family.
  
  

How do i get started?

• Click the 'Start' button or click the 'Create Account' menu option.
  
• Enter your account / contact info.
  
• First you will be asked to name your site, and select a domain name.
  
• You will be asked to select a layout / look and feel and a color scheme,
  and you will be given the option to create and name any number of pages.
  
• The next step is to decide on a basic structure for the site (of course you can change this later)
  
• and you will need to begin by compiling and pulling together some content for your site,
  (eg. text, images, video etc).
  
  

Can I move an existing site to Shroggle?

Although you can move the content from your existing site, you can not reuse the code from the existing site.
But don't worry, we will probably be able to give you the same or better functionality instantly.
If you are particularly attached to your look and feel, you can ask us to create that design for you within Shroggle for a small fee.

Can I import a database into Shroggle?

At this time data import is not a publically available feature of Shroggle, however for a small fee we would be happy to do this for you.
For more information please call services@shroggle.com

What can't shroggle do?

Shroggle does not give you a code base that you can take to another host.

Shroggle does not allow you to integrate other code bases or software.

At this time Shroggle has not e-commerce functionality, you can not make an online retail store.

Can I create a Shroggle site and host it elsewhere?

Shroggle does not give you a code base that you can take to another host.

You will NOT be provided with a group of files that constitute the entirety of your site.

Can I use content like a blog or forum on more than one of my Shroggle sites?

Yes you have the option to share your content modules with any other Shroggle site that requests that content.

Can I use Shroggle as a private media library or offsite backup?

Yes you may create password protected sites with as much media and content as you wish to include.
However Shroggle's hosting fees do increase the more media storage you use.

How do I create an e-commerce site with Shroggle?

This functionality is a work in progress and is expected to be available later this year 2009.

Can I download / backup my content or data to my own computer?

Data entered into shroggle forms can be downloaded to your own computer, as a comma delimited file.

Where are Shroggle's servers hosted?

Shroggle's hosting facility is in Las Vegas. It is a secure, fully manned, high-end corporate media hosting facility, shared with lots of big name media companies.
The advantage of hosting in Las Vegas is that the city of Las Vegas has heavily invested in its Internet infrastructure, providing one of the worlds more reliable
and highest volume Internet backbones with exceptional levels of redundancy. The facility in question has everything a superior host should have: Large generators
and enormous on sight fuel storage to power them, haelon fire exterminators, secure server cages, finger print access to the facility as well as 24 / 7 security
personnel. This part of Nevada has no earthquakes, or tornados and is one of the country's safest locations with regard to natural disasters etc.

Do I need to know any html?

You do NOT need to know any programing languages. Those with css or html skills, will have additional editing interfaces but it is in no way necessary to do so.

Do i have to know how to program?

You do NOT need to have any programing skills. Those with css or html skills, will have additional editing interfaces but it is in no way necessary to do so.

Can I use my own domain?

Yes you may use your own domain if you are registering for a site directly with Shroggle. Shroggle networks sites generally do not offer this facility.

What sort of support does Shroggle offer? (SLA).

Shroggle is a young and energetic company. At this time we have one full time customer service / support person to help you find your way around Shroggle. However we do
offer excellent online help. If you are unfamiliar with computers, we strongly suggest however that you employ an account manager or web developer to give you that extra
level of attention.

Once i have created my site, how do i make it public?

• Go to your 'Account information' and click on the payment details link.


• Add your credit card or paypal info.


• Return to the Site Editing page, select the page you wish to publish and click the 'post live' button.


• These pages will now be live and accessible publicly on the Internet (unless password protected).

Does Shroggle help me to get Internet traffic?

There are three aspects to Internet visibility.

1. Optimization of your site: - the site's structure and use of title and meta tags etc.
   Shroggle will give you easy, form based access to edit these very necessary keywords, however you will have to research what your keywords should be.
   Or hire our marketing department to do this research for you.



2. Site content: - Also based on the above mentioned 'keywords' - search engines award higher levels of visibility to those
   sites that have large quantities of high quality relevant content. They determine quality and relevancy according to the presence of these 'keywords' and the frequency / density
   with which they appear in an article and on a site.



3. Relevant in-bound links: - Search engines award high levels of Internet visibility to those sites with more 'relevant inbound links'. Relevancy is determined by the presence
   of the same keywords or family of keywords, on the site that is linking to you, and on your own site. Links should appear to be 'unpaid' eg blog rather than banner ads, and they
   should appear to be 'one way' ie in bound only and not reciprocated / bartered for a return link.
   Shroggle and its community of sites will eventually be able to assist in this area also: Any member of the shroggle community can request to 'share' your site content.
   You will be able to give other Shroggle site owners the ability to publish your content on their site, of course you can require them to post attributions and links to your site.
   This is exactly the type of inbound link that the Search Engines award you for - because they perceive them to be a validation of your site and its content.

Can i invite someone else to help me manage my Shroggle site?

Yes indeed. By going to your Account Details and selecting the 'permissions' option you can invite an additional site administrator.
You have the option to give them full editing access or limit that access to some degree.

I have a site that I built in HTML, what would Shroggle do better?

Although it can be a fun creative project to create an html site, I'm sure you are well aware that it is much less fun to update and manage that site ongoing.
Of course a site that is not updated regularly ceases to appeal to either its online audience, or to the search engines.

Shroggle allows you to edit your content without having to remember your file structure, or the details of html code.
Also an html web site does not give you the tremendous advantages of a searchable database, and html can not be used to create blogs or forums.
Shroggle gives you all of this and much more, making it free and easy to quickly update your site anytime, anywhere, from any computer with Internet access.
You don't have to have all of your files with you, and you don't have to have FTP software.

I have a site that I built in Dream weaver / iWeb, what would Shroggle do better?

It can be a fun creative project to build a site in dream weaver, front page or iWeb, but I'm sure you are well aware that it is much less fun to update and manage that site ongoing.
Of course a site that is not updated regularly ceases to appeal to either its online audience, or to the search engines.
Shroggle allows you to edit your content without having to remember your file structure, or how the software works.

Furthermore dream weaver only produces html web sites, and html does not give you the tremendous advantages of a searchable database.
Nor can html be used to create blogs or forums, product catalogs or directories.

Shroggle gives you all of this and much more, making it free and easy to quickly update your site anytime, anywhere, from any computer with Internet access.
You don't have to have all of your files with you, you don't have to have FTP software or a dream weaver installed.

What is the advantage of using Shroggle rather than a Web Developer?

Web development is a time consuming and laborious task. Creating and maintaining a site, whether its in html, css or php has a great deal of uncertainty and complexity.

A web developer therefor has two options:

• The first is uncertain but more flexibile: They can create custom sites for their clients - and take the risk that it will cost them more to create the site than they can charge you fairly.
  


• They can create a template site and modify it for each client - giving you and them more reliable results, but with a level of inflexibility.
  Web developers often try to hide this fact from their client's by agreeing to deviate from the template where the client requires it... but then the risk and uncertainty once again become a factor.
  Clients generally experience web developers as 'unreliable' taking longer than their own estimates and costing more than their original quote but some large order of magnitude.
  Of course this tends to strain the relationship between client and developer.

Shroggle offers the reliability and predictability of a template, but with a great deal more flexibility.

If you are uncomfortable using a computer - you can still have the best of both worlds: Shroggle's reliability and flexibility, and a web designer / developer's experience and design skills.
Use your existing web developer if you have one you like, or alternatively contact services@shroggle.com and we will assign you one of our professional web developers.

What kind of sites can i make with Shroggle?

What kind of sites can i make with Shroggle?

You can create an online product gallery or portfolio site

Searchable directories of people, places, products, publications, companies or events

You can create an online school

A corporate or family archive of documents and media

You can create an online competition

You can use Shroggle to create an online exhibit or gallery

Use it to create an online resume

A collaborative work space for a team or family.

Market Size

Small business
Small firms with fewer than 500 employees represent 99.9 % of the 24.7 million businesses in the US (2004 numbers from Office of Advocacy estimates)

52% of these small business are home based (US dept of commerce)

Another way of looking at the potential for this market is by looking at the number of new businesses that are created each year.
Based on US dept of commerce statistics for 2003 – 2007. The number has steadily but slowly increased year on year from approximately 612,000 in 2003 to 637,000 in 2007.


Families
The market for a family archive site is of course much bigger and potentially viral to a tremendous degree:

Average house hold size is 2.61, with a population of about 300,000,000 that’s about 114,942,528.7 house holds in the US.

If we limit our estimated audience to those with sufficient disposable income to have an interest in a family archiving – (those with above mean income – mean being $65,527 (according to us census data 2006)
That is approximately 45 percent of the total population of households.

Or looked at another way there are 74,564,066 families in the US (2006 census data) and approximately 35% of them have a family income above their mean income which is $76,130 – Making a total of: 26,097,423.

In December 2006, 71.3% of those asked said they had a computer at home, 60,7% with an Internet connection. So if 60% of our 26 million households have both a computer at home and an internet connection, then perhaps the total market size is approximately: 15,600,000

What is Shroggle?

What is Shroggle? – ‘Push Button Simple Web Site Creator’
Shroggle is a web based application that allows a non technical user to create a web site in an easy to use web interface.
It also allows the site owner to create sites for others.
They could do so in the context of a, creating & building their own business with the Shroggle tools.
Creating sites that can be linked together around a central site, gives the site owner the option to use the tool to then create a directory or portal, which can be marketed as a subscription based service.
And it allows shroggle to leverage the enthusiasm and expertise of many other business owners, to create a large user base – producing a stable annuity for their company and for Shroggle too.

Business model for entrepreneurs.

Entrepreneurs

As the world economy slides into a recession of significant proportions – an opportunity arises: Thousands of strongly motivated, intelligent and entrepreneurial individuals, worried about their financial security are starting to look for either an additional stream of income or a completely new start.

Generally speaking these people:
Do not have the capital to create a product from scratch,
They have a sense of urgency and do not have the time to build a piece of technology
They may not have sufficient technical skill sets to build an internet business on their own.
The idea of an internet service is appealing to them – both because of the ongoing prestige of being a technology entrepreneur, and because of the low per unit costs of the service / product.
The idea of an annuity business is attractive to just about anyone
The potential for creating a viral business, or b2b business holds some hope of being either somewhat recession proof, or being a success on a monumental scale.